Build Awareness, Generate Sales, and Stay Front of Mind Across Facebook and Instagram
Meta Ads allow you to reach customers based on who they are, not just what they search for. With access to billions of data points, Meta platforms (Facebook and Instagram) are still the most powerful tools for targeting people by interest, behaviour, and stage in the buying journey.
While Google captures existing demand, Meta creates it. This is where your customers discover new products, brands, and offers—often before they even start searching.
According to Meta’s latest reports, over 3 billion people use Facebook and Instagram every month. For many ecommerce businesses, Meta remains their most scalable and cost-efficient growth channel.
This service is designed for:
Ecommerce businesses with creative assets or strong product photography
Brands spending £1,000–£10,000/month on Meta with inconsistent returns
Companies looking to expand reach, improve acquisition cost, or build a full-funnel system
Founders or marketing teams seeking clarity, control, and measurable growth
Most clients come to us frustrated with agencies that over-automate and underperform. Our role is to fix that and give Meta Ads the structure and purpose it needs to perform.
We build Meta Ads campaigns that serve a clear purpose in your growth strategy—not just for impressions or vanity metrics.
Here’s what makes our approach different:
Campaigns are built and scaled based on your real margin and business goals
Weekly creative and performance reviews
Clear segmentation across prospecting, retargeting, and retention audiences
Transparent reporting with actual insight, not fluff
A fashion brand we supported saw cost-per-sale drop by 63% while growing revenue significantly—all within three months of restructuring their Meta campaign strategy.
Meta Ads are especially effective when:
You need to generate awareness for a new product or campaign
You're looking to retarget traffic from Google or other platforms
You have visual products suited to mobile discovery (fashion, beauty, food, homeware)
You're scaling beyond organic social or influencer campaigns
Meta performs best when combined with strong creative, high-converting landing pages, and a clear full-funnel strategy. We help you build that system.
We focus on what most web agencies overlook:
Your products or brand message will appear seamlessly across
the platforms where your audience spends time.
Campaigns are segmented and launched based on creative testing, data structure, and budget allocation.
We analyse your current campaigns, creative, pixel setup, audience performance, and attribution.
We build a full-funnel plan to match your growth stage—acquisition, scale, or retention.
We review audience fatigue, ad relevance, and budget distribution weekly to maintain performance.
Simple, visual reports and monthly reviews. You'll always know what’s working, why, and what’s next.
We follow the EclickPro Growth Cycle™ to ensure
campaigns are set up for sustainable performance:
A UK-based ecommerce business came to us after struggling with high ad costs and poor return. Within 90 days of restructuring their Meta campaigns and aligning spend with product-level margin data, their cost-per-sale dropped by more than 60% and conversion volume more than doubled.
The difference wasn’t spend—it was structure, targeting, and a clearer creative message.
We’ve gathered the most asked questions so you can find solutions faster.
Meta (Facebook & Instagram) is a discovery platform — meaning you’re reaching people who aren’t actively searching, but who could become buyers with the right message. That means budgets need to allow for testing audiences, creative, and funnels. We typically recommend a starting budget of £1,000–£2,000/month for meaningful data and momentum. From there, we scale based on what works.
Not necessarily — but you do need clarity. Meta Ads perform best when your offer is clear, your website converts, and your visuals align with your audience. We can help refine your messaging and creative to boost performance — even for emerging brands.
Absolutely. Whether you have a full creative team or just a freelancer, we’ll collaborate to ensure your ad creative aligns with performance data. We also offer creative guidance, scriptwriting, and testing frameworks if you need extra support.
This varies by industry, product, and audience. For most ecommerce clients, we aim for a 3–5x ROAS within 90 days. Our focus is sustainable scaling, not spikes — so we optimise towards consistent, profitable growth using data, testing, and smart audience targeting.
Yes — Meta Ads includes Facebook, Instagram, Messenger, and Audience Network. We ensure your campaigns are optimised for each placement and tailored to where your customers spend time.
Short-form video, product carousels, testimonials, and offer-driven images tend to perform well. We test multiple formats and messaging angles to find what resonates most with your audience. Great creative is half the battle — and we’ll help you win it.
You’ll often see early signals within the first 2–3 weeks. Meta campaigns typically hit their stride within 6–10 weeks once the algorithm has learned and we’ve optimised your creative and targeting.
If you want a more profitable, better-structured approach to search advertising, we’re ready to
help. We’ll start with a free audit and show you where the opportunity lies.
