Social Media Marketing for Ecommerce and Service-Based Businesses

Drive Awareness, Build Trust, and Convert Audiences Across Instagram, Facebook, and TikTok

What Is Social Media Marketing — and Why Does It Still Matter?

Social media isn’t just for visibility. It’s where your customers discover new brands, compare experiences, and build trust before they buy.

Social platforms have evolved from content hubs to full-scale commerce engines. Brands that succeed are those that use social strategically — not just to post, but to engage, understand, and convert.

According to Hootsuite, 71% of users are more likely to buy from brands they follow. Done right, social media becomes a key revenue and retention channel.

Who should invest in Social Media Marketing?

Our social media marketing services are designed for:

Ecommerce brands looking to scale their presence on Instagram, TikTok, and Meta

Service-based businesses that need to humanise their brand and build local trust

Companies with existing organic traction that want to professionalise and grow

Founders or marketing leads who know they need social but don’t have the time or expertise to do it properly

If your audience spends time online, you should be present — with purpose, not noise.

Why Work With EclickPro?

We build social media strategies with a commercial outcome, not just brand awareness.

What makes our approach different:

We tailor SEO to your business model—ecommerce and service strategies are not the same

We plan monthly calendars with a mix of education, engagement, and conversion-focused content

We integrate organic content with paid strategy to support full-funnel growth

We report on what matters: traffic, leads, sales, and customer sentiment — not just reach

A fashion brand we supported increased social engagement by 4x and saw Meta ad performance improve by over 30% after aligning content themes with their product calendar.

When Should You Take Social More Seriously?

Social media becomes critical when:

Your brand is getting traffic but not converting — content may not reflect your positioning

You’re running Meta or TikTok ads without a strong organic presence

You have high repeat purchase potential and want to build a loyal community

You want to build a reputation in your market before your competitors do

The earlier you get your messaging and strategy right, the sooner social starts driving meaningful outcomes.

What Social Platforms
we work on

We focus on what most web agencies overlook:

Instagram
(feed, stories, reels, highlights)

TikTok
(short-form content and influencer partnerships)

Facebook
(page content, groups, and marketplace integration)

LinkedIn
(for B2B and personal branding)

YouTube Shorts
(when video content scales)

We tailor your strategy to match where your ideal customers
spend their attention — and how they consume.

Implementation & Execution

 We produce, schedule, and publish content across platforms. We also manage engagement and reply guidelines if required.

Discovery & Audit

We review your current content, platform performance, audience, and competitors. We also carry out a brand tone and customer profiling exercise to set the foundation.

Strategy Development

We define a monthly content structure — including themes, formats, objectives, and key dates. We also align content with your wider business or campaign goals.

Monitoring & Optimisation

We review post-level performance, monitor engagement trends, and adjust tone, format, or timing based on insights.

Reporting & Feedback

Monthly reporting includes content highlights, growth metrics, audience feedback, and suggestions for next steps or campaigns.

How Our Social
Marketing Works

We follow the EclickPro Growth Cycle™ to deliver
structured, creative, and performance-aligned campaigns:

Measurable Impact

A consumer brand we supported moved from sporadic posting to a consistent weekly calendar built around key product themes. Within five months, their Instagram reach grew by 300%, engagement doubled, and Meta ad performance improved due to better creative alignment.

 

For a service business, we helped reshape their LinkedIn presence, leading to a 65% increase in inbound enquiries and significantly higher post engagement across fee earners.

Frequently

Asked Questions

We’ve gathered the most asked questions so you can find solutions faster.

Still have questions?

It depends on your goals. If you’re aiming to build brand visibility, engage a loyal community, or support long-term SEO and content strategy, then consistency matters more than spend. Most clients invest from £500–£2,000/month depending on the number of platforms, content volume, and whether we’re creating content or advising your in-house team.

Yes — massively. Social media is about trust, visibility, and showing up where your audience already is. You don’t need to go viral to drive results. We focus on strategy, consistency, and content that reflects your brand and builds long-term value.

Not at all. We’ll help you identify where your target audience is most active — whether that’s Instagram, TikTok, LinkedIn, or another platform — and focus your energy there. It’s better to do one or two platforms well than spread yourself too thin.

Yes — or we can support your internal team. We offer full-service management (planning, creation, posting, engagement) or strategy-only packages where we guide your team with monthly calendars and content ideas.

We produce a mix of brand storytelling, product highlights, behind-the-scenes content, customer engagement, trends, and educational posts. We also build reusable content templates to help you stay consistent across platforms.

Organic social takes time — expect meaningful traction in 60–90 days. But you’ll often notice improved engagement, brand recognition, and even SEO signals earlier. We track follower growth, reach, content performance, and lead/support impact.

Want to Build a Social Presence That Actually Grows Your Business?

Whether you’re just starting or need to turn your current content into a
growth asset, we help you use social media strategically — not just visually.
Let’s plan your next 90 days together.